Restaurant Promotion Idea for Super Bowl: Grow Your Business Like Pro

super bowl promotion idea for restaurant owenr

Once the National Football League kick starts, the football fans’ most awaited moment is to enjoy the annual championship Sunday night known as the super bowl. It is the moment that most football fans are waiting for, and they will not do any other task for this day, and they will just chill and enjoy the pure game of football. And food business owners want to seize the opportunity by introducing restaurant promotional idea for the super bowl as on this night restaurants are crowded with people as they want to relax, eat and enjoy the championship at its best. Restaurant and eatery businesses are also waiting for it because it is the best time to increase their business and revenues.

On the special championship Sunday night, the Americans eat more food than any other day. People start making their plans way too early, and they in a group start visiting and inspecting the places for the special night of the championship. Most people find restaurants where they can get delicious food as well as they can enjoy the championship. The restaurants can best utilize this super bowl, and they need to start preparing for it. The restaurant should focus on the quality of food and how the customers can enjoy super bowl night.

How Can Restaurants Take Actions For The Occasion?

The restaurant business should start planning for the special Sunday way earlier, and they should not let anything left for the end moment. Proper planning will allow them to offer a tremendous super bowl experience to the customers. Restaurant owners should come up with some unique strategies and implementations so that they can engage more audiences for the NFL championship night. It is high time you can earn more revenues and make your restaurant popular with more users. You should only have one motto, and the focus is to let the people enjoy the finals at its best. The unforgettable experience should be given to the users, and once you succeed in doing so, you will witness the hike in your regular customers.

Restaurants should come out with different promotional ideas and tactics to seek the people’s attention around. You need to create the buzz around your locality to help you get more audiences for super bowl Sunday. The owners should consider planning very well, and they should know the tactics their competitors are making to gain more visitors on super bowl Sunday night. The strategies you are implementing should not go wrong; otherwise, that will ruin your entire plan. You need to do what you are best at and implement what you are comfortable with, which is very important.

Try Creative Methods

The restaurant business’s creative approach for promoting the super bowl will be a great idea for catching people’s attention. The creative approach includes many things from restaurant menus to interiors, etc. The restaurateur can name their menus and dishes on the name of the team and players. Restaurants can also decorate the interiors with the theme of football and the two final teams. People will get attracted to these creatively crafted menus and decorations, increasing the crowd at your place. They can decorate the dishes and platter where the food is served with the football theme. The more you think creatively, the more you apply the logic that will catch people’s attention towards your place to enjoy the finals.

Offer Discounts

Individuals are continually searching for the discounts offered, and on this extraordinary Sunday night, it is the best thing they can appreciate. You can offer discounts on bulk ordering. The deals and discounts on the appetite like pizzas and drinks can be creatively and logically prepared to increase your restaurant’s sales. Americans consume 1.33 Billion chicken wings on super bowl Sunday; thus, a combo of chicken wings and pizza can attract more customers, which is a good restaurant promotion idea for the super bowl. Suppose you are finding a promotional idea for a super bowl then you can give attractive offers to customers. You should come out with the idea that strikes people’s minds quickly and can boost the revenues of your business.

Proper Arrangements For Crowd


The restaurants need to properly manage the crowd for the super bowl as many people will come to the place on that night. A proper sitting arrangement for the gatherings should be made, although most of them wouldn’t sit as the championship starts. But it is advisable to have appropriate arrangements for managing the crowds efficiently. You may wonder why an arrangement for a crowd can be a promotional idea, but yes, it is a promotional idea because most people come and inspect the restaurant before choosing the place to enjoy the super bowl. If you have made proper arrangements, then the people visiting and reviewing the place will get attracted and will more preferably tend to enjoy the championship night at your place.

You need to boost your kitchen staff because there will be an increase in the orders compared to the regular normal days. The management will be hassle-free with more staff members, ensuring the restaurant business’s smooth running on this occasion.

Offer Online Reservations To Customers

Most people face the problem of not getting their desired table on the super bowl Sunday night. The restaurant should come out with solutions for the crazy fans that cannot compromise with the table they get on the championship night. The owners can offer an online restaurant reservation system to customers so that they can secure their desired table for enjoying the night of the final. The table booking facility will be very convenient for the football fans to have their table booked way earlier before the match, and now they can get relaxed as their table is already secured for the night.

Takeaway Orders For Your Restaurants

The restaurants can offer takeaway orders to the consumers to order their food online, and once the food is prepared, they can collect it from the restaurants. The restaurants need to have an online takeaway ordering system to offer this service to the consumers. This will be a good promotion idea for super bowl Sunday as people can order their food online, and once it is cooked, they can collect it from the place before the match gets started. This will be a very convenient and affordable solution for the people who want to enjoy the food while watching the championship at their home. People won’t like to wait at the restaurant while the food is being prepared; thus, this can be proved a good promotion idea for the super bowl.

Offer Doorstep Food Delivery


There are people who don’t want to leave their comfort zone and want to enjoy the super bowl night at their home lying on the sofas. But still, they want to enjoy the delicious and tasty food from the restaurants. For such people, the restaurateur can start offering the doorstep delivery of food to customers. These people can conveniently order food online and get the delivery efficiently at their doorstep. The restaurants can have their app with a reputed restaurant delivery application builder to offer doorstep food. It will be a great promotion idea for super bowl Sunday.

The clients will get pulled with this service offered, and with this, you can expand your business for this NFL finale night since you are offering services to both diners and online clients. Along these lines, there will be an increment in the incomes for the restaurant. There are numerous ways one can attempt to advance their business for the super bowl, and utilizing online arrangements is still not considered by numerous restaurateurs. The e-delivery solution is a splendid idea that will pull individuals to the business, and this is the best occasion to implement it.

Change In Menus

The Americans have previously eaten 12.5 Million pizzas on the NFL finale. Thus, you have the idea that people are interested in pizza to add more variants of pizza to your menu. Also, you need to have enough stocks for the raw material required to prepare the food. Also, the Americans would love to have their booze at the finals of the NFL, and they need more booze on this night. You can offer unique combos to people, which will attract audiences. The superlative and customer-specific menu will encourage more audiences to visit your place, and that is an excellent restaurant promotion idea for the super bowl. The change in the menus will be considered impactful for restaurants.

Integrate Social Media To Enhance Marketing

Social media is always buzzing around during the time of the NFL, and the restaurants can also take advantage of this solid media to increase their business. The restaurants can connect to more users using social media, and they can gather the people’s attention for the NFL finale on Sunday. Social media is a valuable and significant tool that can help in efficient merchandising and be a helpful restaurant promotion idea for the super bowl. Thus, social media can be a useful element in growing the restaurant business during the NFL.


Being innovative and logically correct for your restaurant’s business to promote for the special Sunday night of the NFL championship is the best option. Utilizing the technology can also be a great idea looking at the current trends. Online presence is necessary as most people tend to consider the internet before choosing your service. Thus, there are different ways to enhance your restaurant business, and it is high time to promote your restaurant during the super bowl.


The restaurant business is always awaited for the super bowl Sunday as it is the best time they can showcase their service to the maximum number of people. The super bowl Sunday will give the restaurants to increase their user base and revenues effortlessly. They need to come out with promotion ideas for the super bowl that can maximize their restaurant’s business effectively. Thus, without worrying much about anything, just focus on putting in the efforts, and indeed the success will be yours.

Brijesh Vadukiya

Brijesh is the tech activist, blogger, and internet marketing officer of Elluminati Inc for more than three years. My major concern is to educate people who are interested in technology. I am fond of writing useful and informative content that helps brands to grow business.