Social media has created a massive hype in people’s minds as their popularity increases rapidly. The growth of social media is impeccable. Not only do people use it for fun and entertainment, but business people are using it to elevate the scope of their ventures. The popularity of social media is its biggest strength, which is why business people are taking advantage of it.
Let’s Check Out Popularity Of Social Media With Some Interesting Statistics
Social media is widespread, and that we all know but do you know how popular exactly is it? Maybe not, but don’t worry, today you will get all the details with exact statistics to explore.
General Social Media Statistics
- Currently, there are 3.78 billion active social media users, almost 50% of the total global population, which means every 2nd person in the world is using social media. These statistics clearly describe the popularity of social media. Also, it is said that social media will grow more in the near future.
- More than 90% of millennials, almost 80% of Gen X, and 50% of teens are using social media frequently.
- On average, people spend 2.30 hours a day on their social media, which means the attachment with social media is fascinating.
- There are more than 1 million new users every day on social media worldwide.
Going through the above mind-blowing statistics, one clearly knows how massive is the popularity of social media. Considering such massive popularity, the business people also started utilizing social media to uplift their business model.
Social Media Impact In Business
Social media really made a difference in the business world, and the concept of social commerce really made a good impact. Also, seeing the transition from offline to online in the business market, business professionals started using social media to have their online presence. The overall impression of social media in the business sector has been fruitful.
The social media impact in the business sector can be precisely mentioned with the statistics that you will engage with ahead in the article.
Today, more than 70% of businesses are at least having a presence in any of the social media.
General Social Media Business Facts
- Frequency of social media posting by business people:
Daily: 52%, Once In A Week: 80%, and Monthly: 94%. Only 6% of businesses are not posting even on a monthly basis. - Worldwide business Marketers spend around $100 billion in marketing through social media, which gives you a clear hint of how business people are putting weight on social media marketing.
- More than 80% of businesses admitted that their main motto behind social media is to increase customer engagement.
- Around 90% of business marketers believe that their business has experienced good exposure because of the social media campaigns.
Thus, these were some of the wonderful social media statistics related to the business model. As we all know, social media is not a single platform, and there are many platforms available these days. There were times when there was only one recognized social media forum, which is Facebook, but now there are multiple platforms that business people can easily target.
Top 5 Social Media Platforms Used For Business
We will explore the different social media platforms step by step according to their popularity. Business people are putting weight on these social media platforms because of its popularity and ability to gain quick results.
1. Facebook
Years have passed, but still, no one has surpassed the popularity of Facebook as it still tops the chart in terms of popularity. Facebook has 2.85 monthly active users all over the world currently, which is the highest.
There are as many as 90 million business pages on Facebook, which are mostly small businesses.
More than 95% of B2C business models are using Facebook for their products promotions and marketing activities.
The Facebook images are shared the most (more than 50%) compared to the other kind of posts.
2. Instagram
Instagram is also of very popular social media platform, which is very famous in youths compared to the elder generation. It has more than 1 billion active users. It is the platform that has been helpful for many business peoples to achieve their targets and uplift their brands.
The highest number of users for Instagram comes from the US, India, and Brazil.
Almost 90% of Instagram users follow business profiles on Instagram.
More than 80% of users find new products and services on Instagram.
Almost 70% of shoppers get inspired from Instagram when shopping for new products.
3. Twitter
Twitter is the popular social media platform that modern marketers believe in these days. There are more than 350 million people using Twitter worldwide. Modern marketers believe in these platforms because of their reach and people’s interest, and more than 70% of B2B marketers have a presence on Twitter.
It is the platform that males dominate, as 70% of users are males.
There are 500 million tweets shared every day on Twitter.
More than 80% of marketers use it for better customer service.
More than 90% of companies are using Twitter more than once a day.
4. Pinterest
Pinterest is the new generation social media platform that has some creative features because it is an image-sharing platform. It allows sharing valuable information in images, which is why people love it. It has close to 450 million active users. Business can effectively use for promoting. Pinterest marketing for restaurants, fashion, etc. is very popular.
In terms of Pinterest users, it is dominated by females, with the majority of 60%
Around 2 billion searches are happening on Pinterest each month.
On average, 90% of Pinterest users have either purchased things inspiring from it or are planning to buy such things in the future.
Almost 50% of users use Pinterest having shopping intentions.
5. LinkedIn
LinkedIn is one of the professional social media tools used by business professionals, marketers, etc. Business people and marketers use it to create a good profile and network in the business world. It has more than 770+ million users with more than 300+ million active users.
It is said that around 45% of marketers have gained customers from it.
Almost 90% of B2B marketers depend on LinkedIn for generating new leads.
Almost 40% of B2B marketers are using LinkedIn to achieve targeted revenues.
Winding Up
Social media is one of the ideal tools for modern-day marketers these days as it is very popular, and secondly, it gives results very quickly. The statistics you have explored will clearly describe the rate of popularity for these wonderful social media platforms. Overall, social media is something that marketers should focus on in the coming years to drive their business towards success.
