Homefoodi is a food delivery service that offers authentic homemade meals to its customers. The company collaborates with homemakers who want to launch their own food businesses but lack the necessary resources. Thanks to the Homefoodi business model, it helps the homemakers sell their food and build a profitable business without significant investments.
Such low entry barriers have inspired many homemakers to join the Homefoodi platform, making it one of the thriving food businesses in the Indian meal delivery market. As the industry is expected to reach US$18.75 billion by 2030, an increasing number of people aspire to join this booming sector.
If you want to learn more about how Homefoodi works, this blog is for you. Here, we will take you through everything you need to know about this meal delivery app. From its background story to its revenue model and what sets it apart from the competition, you’ll be inspired to develop a winning business model like Homefoodi.
The Story Behind Homefoodi: How It Was Started?
Headquartered in Noida, Homefoodi was launched in 2018 by an entrepreneurial couple, Dr. Mona Dahiya and Narendra Singh Dahiya. Before launching this home food delivery platform, Dr. Mona was an IVF super-specialist, and Narendra worked with a multinational company.
One fine day, the couple decided to create an income opportunity for women who are homemakers and can’t leave their homes. They also identified serious health issues of eating unhealthy food and wanted to tackle the problem with healthy alternatives.
They surveyed customers and found that about 90% of them would prefer to have homemade food over dining out at restaurants if they had the convenience.
This inspired Mona and Narendra to create a platform where homemakers can sell their food to customers who prefer healthy, home-cooked meals. That’s how Homefoodi started with a few home chefs and has now grown into a massive platform where homemakers can earn while doing what they love.
Additionally, people from major cities such as Noida, Delhi, Ghaziabad, Gurugram, Bengaluru, Hyderabad, and Mumbai are exploring this platform daily to savor home-cooked meals.
Homefoodi’s motive was to empower Indian homemakers, which is perfectly caught by its tagline, “Ghar ki Lakshmi Bani Bharat ki Lakshmi.” But this purpose-driven company has a unique business model that needs to be discussed briefly.
In our next segment, we will discuss the Homefoodi business model to gain a deeper understanding of its key aspects.
Homefoodi Business Model: Take a Peek At Its Different Business Components
The Homefoodi business model runs on aggregation. The company connects home chefs with customers through its platform, allowing them to offer delicious food. Deliveries and payments are handled by Homefoodi, allowing home chefs to focus solely on preparing meals.
Now, let’s examine its business model canvas to gain a better understanding of its various components.
Key Partners
- Customers: End-users who want to enjoy healthy, homemade food prepared by home chefs.
- Delivery Man: Professionals who carry food parcels from home chefs and deliver them to customers.
- Legal Service Providers: Attorneys and experts in legal matters who help the company stay compliant with local regulations.
Value Proposition
Value Proposition for Customers
- Customers can seamlessly explore numerous local home chefs in their city.
- With hundreds of options available, they can order delicious homemade food.
- Conveniently make payments through multiple options available on the app.
- Instant deliveries ensure customers receive their food right at their door.
Value Proposition for Deliveryman
- With a shorter and quicker onboarding process, delivery men can easily join the platform.
- The platform offers higher earning potential, enabling delivery men to have a steady income.
- High-tech platform with GPS-enabled features makes meal deliveries instant and effortless.
Key Activities
- Overlooking daily business operations to ensure everything runs smoothly
- Ensuring seamless performance of the platform through regular maintenance.
- Hiring, training, and managing operational staff to handle essential business functions.
- Onboarding new home chefs on the platform to offer homemade meals to customers.
- Continuously looking for opportunities to expand business in new cities
How Homefoodi Works: Learn Complete Workflow
Homefoodi follows a seamless workflow that makes it easier for customers to find and order their favorite dishes. Let’s understand how customers can place orders on this food delivery app:
- Customers can quickly get started with the app once they download it from the Play Store or App Store.
- Once customers download the platform, they can explore and choose from the available home chefs to order their preferred items.
- After adding the item to the cart and checking out its details, the app prompts customers to enter their delivery address and preferred delivery time.
- To place an order, customers need to register on the platform and provide their phone number to receive an OTP code.
- Customers can fulfill their order placement procedure by paying using their preferred payment option.
- Once the order is prepared and handed over to the delivery man, the customer can track their order status using the in-built GPS feature.
- In the end, customers can provide their feedback on food quality or delivery services within the app.
Build a Winning Homemade Food Delivery App Supported by Our Cutting-Edge Homefoodi Clone. Get a Live Demo to Evaluate Its Functionalities in Real-time.
Homefoodi Revenue Model: How Does Homefoodi Make Money?
The Homefoodi revenue model primarily focuses on the income generated from cloud kitchens operated by individual home chefs. Additionally, several other revenue streams enable them to sustain and grow their business effectively. Let’s examine the revenue channels below.
Commission From Home Chefs
Homefoodi’s prominent revenue channel is commission fees taken from Home Chefs. The company charges a set commission percentage on every order from home chefs. However, this percentage is significantly lower than other food delivery apps, allowing the company to fulfill its mission of empowering women in India while also being profitable.
Delivery Fees
Homefoodi charges a nominal fee for the delivery services it provides. A small percentage of these fees is retained as a commission, and the remaining amount is distributed to the deliveryman. While the profit margins on delivery charges may be lower than those from other revenue streams, delivery fees still constitute a significant income channel for Homefoodi.
Meal Subscription Plans
Meal subscription plans are beneficial for individuals who frequently dine out. By purchasing this plan, they can enjoy healthier meal options at discounted prices. The company offers numerous benefits and customization options, allowing customers to request modifications to their meals according to their preferences, dietary restrictions, or family size.
What Makes Homefoodi a Game Changer in the Food Delivery Market?
Homefoodi provides a platform where eaters can seamlessly order meals that taste similar to what they eat at home. But there are many other things that made Homefoodi a game changer in the food delivery market.
Authentic Homemade Food
Homefoodi is revered for its unique business model, where it serves authentic homemade food to its customers. These homemade meals are authentically made by their partnered home chefs; it’s not just a marketing gimmick to sell restaurant-made meals in the name of home food. This fact makes Homefoodi a reliable food app among its thousands of customers.
Delivers Freshly Prepared Meals
Home chefs don’t make food until customers order it. Here, nothing is kept ready for instant delivery. So, every time a customer orders something, they receive a freshly prepared meal. Customers are asked to place their orders before a set time so that home chefs can know their orders in advance. No pre-cooking in bulk. No food waste. Just pure, homemade food.
Ensures Utmost Hygiene
Being the major supporter of healthy meals, the company ensures the utmost hygiene of the kitchen where the food is being prepared. Homefoodi executives personally visit home chefs who want to join the platform to inspect the level of kitchen hygiene and cleanliness. The chefs can start their home food business only if they maintain high kitchen hygiene standards.
Offers Numerous Regional Dishes
One of the major advantages of Homefoodi is its diverse menu. The food is prepared by local home chefs, enabling customers to savor a diverse range of regional dishes. This way, the platform offers a diverse range of food options and provides customers with a great experience.
Strives for Higher Customer Ratings
Homefoodi strives for higher customer ratings by offering healthy and nutritious meals prepared with fresh ingredients. To achieve this, they rely on thousands of home chefs who prepare meals as per order. The chefs deliver hygienic, freshly prepared meals that feel like home. This strategy helps Homefoodi win customers’ hearts and taste buds.
How Much Does It Cost To Build An App Like Homefoodi?
Now that you know everything about the Homefoodi business model, you must be thinking about how much it would cost to build such an app. Thinking about cost becomes crucial when you want to build a food delivery platform.
However, estimating app development costs is no less than solving a jigsaw puzzle. There are many small pieces that need to be fixed in the right place to create the bigger picture. Similarly, app development encompasses many small elements that you need to consider to determine the cost. Let’s examine several key factors influencing app development expenses.
Operating System
There are two major operating systems: iOS and Android. Building an app for each of these costs differently. So, if you want to build for one of them, you might need to consider its conventional price.
However, it may be more expensive if you plan to develop an app for both iOS and Android. You can opt for React Native to build your application. This option costs slightly less than native app development and yields nearly identical results.
Features & Functionalities
This goes without saying that the number and complexity of features will cost more than basic ones. Creating multiple features takes developers’ time and resources, resulting in increased expenses.
Moreover, advanced functionalities like voice commands, face recognition, or AI-based features need expertise. Implementing such features may also increase your expenses significantly.
Developer’s Location
Due to the rising inflation rate, app development costs in the US are higher than in Europe for the same services. In comparison, developers in Europe charge more than those from South Asian countries like India. Therefore, if you want to reduce costs for your app development, hiring someone from a developing country such as India or Bangladesh is a smart choice.
Custom-Built vs. Ready-Made Solutions
If you have a limited budget, opting for ready-made solutions can be a cost-effective choice. These are highly customizable apps that just need rebranding. They’re slightly less expensive than custom-built apps because they already come equipped with the basic structure.
With some minimal changes, you can launch your food delivery app instantly. However, if you want additional features, the time and cost may increase.
Ending Notes
The Homefoodi business model adopts a marketplace approach, connecting customers who crave homemade food with homemakers seeking to earn an income by selling their food online. The company’s robust revenue model generates steady income from multiple sources, ensuring its profitability and sustainability.
If you’re also considering starting a purpose-driven meal delivery platform, our Homefoodi clone can help you kick-start your venture. With advanced features and high-end capabilities, our solution is designed to simplify and accelerate operations, enabling you to manage your business efficiently. Reach out to learn more about our solution!
