How Gett Works: Understanding Its Business Model and Revenue Streams

Key Takeaways (or TL;DR)

• Gett is one of the leading ride-hailing apps operating in the UK and Israel.
• It works in a simple way where riders book rides by entering their pickup and destination addresses, while drivers can either accept or reject the requests based on their availability.
• The Gett business model operates as a digital platform that connects riders with nearby available drivers.
• The Gett revenue model is based on multiple sources, including ride commissions, cancellation charges, and advertisements.

Today, the ride-hailing business is significantly changing the transportation landscape with its transformative attributes. And in this evolving landscape, Gett is one of the leading ride-hailing platforms operating in the UK and Israel. By offering quick ride services, it has built a strong brand presence in the market.

The company has been operating successfully because of its focus on transparency and service quality. That’s why understanding its business model becomes important for entrepreneurs aspiring to offer similar services. This article will give you detailed insights into how Gett works, its business model, and different revenue streams.

About Gett – A Glimpse of the Company’s Journey

Gett is an on-demand platform that connects riders with nearby drivers. It was founded in 2010 by Israeli entrepreneurs Shahar Waiser and Roi More. The idea came in the summer of 2009 when Shahar had to wait for 30 minutes for a taxi to an airport in California.

It was initially launched as a taxi-hailing service. Over time, it expanded its services to black cabs, private cars, limousine services, corporate travel, and last-mile delivery. Today, it operates as a comprehensive platform for ground transportation.

Company Overview:

Founders: Dave Waiser & Roi More

Headquarters: London, UK

Established: 1st November, 2010

Industry: Transportation, SaaS, Corporate Travel Management

Total Funding: $1.057 billion in 17 rounds

A Look into Gett’s Success Journey

Since its launch, Gett has undergone several partnerships and acquisitions. Today, the company is operating successfully in several cities of the UK and Israel, like London, Birmingham, Ashdod, Eilat, and more. Here is a look at Gett’s success timeline.

2011:

• Launched ride-hailing and corporate travel app in Tel Aviv and London.

2012:

• Expanded its operations to Moscow.
• Opened its first US office in New York.

2015:

• Launched its last-mile delivery services in Israel

2016:

• Volkswagen Group invested $300 million in Gett, which helped the company expand its operations in the European market.
• The company acquired the UK’s leading black cab company, Radio Taxis.

2017:

• Acquired New York’s ride-hailing company Juno.

2019:

• Partnered with Lyft by selling Juno to it.

2020:

• Made a strategic partnership with the UK’s leading ride-hailing platform, Ola.

2021:

• Partnered with Curb Mobility, which is a major ride-hailing platform in the US, to expand its operations in the country.

2022:

• It exited the US and Russia markets to solely focus on UK operations.

2024:

• Israeli mobility company Pango acquired Gett completely.

2025:

• An Israeli six-investor consortium acquired Gett for $188 million from its previous shareholders.

Prominent Contribution of Gett Towards Emission-Free Travel

In April 2024, Gett declared its goal to make 100% of its trips zero-emission by 2027 in London. And it completed around 58% of the rides through EVs in 2024. To accomplish its goal, the company has been offering several incentives to EV drivers, like charging discounts, EV rental offers, and special discounts in vehicle maintenance.

Gett’s such a thoughtful initiative becomes an inspiration for many ride-hailing entrepreneurs to start an EV taxi business. However, Gett’s initiatives for environmental protection had started a few years back.

In 2018, Gett collaborated with EcoAct to offset the carbon emissions generated by all its UK rides annually. This allowed the firm to make all its rides carbon neutral.

Moreover, in 2021, Gett partnered with “Trees for Cities” to plant trees in urban areas. The platform donates 2 pence of every ride in the UK to Trees for Cities without charging any extra money to its riders.

Discover How Gett Works

Gett operates in a simple way. Here is the step-by-step breakdown of how Gett works.

Step 1: Riders can request a cab from a dedicated app or website.

Step 2: Nearby drivers get notified of ride details like location, with access to accept or reject the request based on their availability.

Step 3: The app allows the riders to make payments by selecting their preferred option.

Step 4: Once a driver accepts the request, the rider can track the driver’s live location.

Step 5: Lastly, after the trip is completed, the rider and driver can rate each other based on their experience.

Understanding the Gett Business Model

The Gett business model works on a technology-driven ride-hailing platform that connects riders with nearby professional drivers. Here’s the breakdown of its business model’s key aspects.

Key Partners

• Business professionals, corporate clients, and individual commuters who are seeking reliable taxi services.
• Licensed taxi drivers who are looking for consistent ride demand and fair commissions.
• Individuals who invest money in business, technology, and market expansion.

Value Proposition

Gett offers an excellent facility for two of its important segments: riders and drivers.

For Riders

• Passengers can book nearby taxis anytime and avail themselves of special discounts on several occasions on their rides.
• The app comes with powerful features such as ETA, multiple payment options, social login, and split fare.
• With reward programs and offers, Gett makes rides affordable.

For Drivers

• There is no joining fee for drivers.
• Drivers can work flexibly at their preferred time.
• Drivers can seek quick support in case they face any issues.

Key Activities

The platform performs these key activities to ensure a smooth and efficient ride-hailing operations.

• Managing vehicle fleets and driver partners to ensure service availability.
• Conducting sales and marketing campaigns to build a strong brand presence.
• Implementing strategies like special discounts and loyalty programs to attract new customers and retain the existing ones.

Customer Relationships

Gett has achieved huge success by building strong customer relations.

• It offers dedicated customer support to resolve user queries and disputes quickly and efficiently.
• Loyalty programs and exclusive discounts on rides encourage riders to repeat usage of Gett’s ride-hailing services.

What is the Gett Revenue Model?

For businesses wanting to start a taxi business in the UK, understanding its revenue model is important. So, let’s have a detailed understanding of the Gett revenue model.

Business Solutions for Corporate Travel

This is considered to be a major revenue stream for Gett. Its B2B platform charges some fees by providing transportation management solutions to its corporate clients, such as booking, in-app services, and invoicing. This makes it easy for businesses to manage employee travel needs while Gett receives considerable revenue for its services.

Ride-Hailing Fees

Gett earns a percentage commission from the total fare paid by riders for each completed trip. This allows the platform to earn from every ride. In the UK, the commission rate is 20% in London, while it is 10% outside of London.

Ride Cancellation Fees

When a rider cancels a trip after a certain grace period or makes a delay in connecting with a driver, then Gett imposes cancellation fees. While the amount may remain minimal, these fees allow Gett to deter last-minute cancellations and also contribute marginally to overall revenue.

Advertisements

Gett allows businesses to run promotions within their app, creating an additional revenue stream. This strategic feature enables brand partnerships, sponsored placements, and targeted offers, allowing Gett to monetize its platform beyond ride fares.

How Elluminati Can Help You Build an App Like Gett?

Understanding how Gett works becomes very helpful for businesses aiming to enter the ride-hailing market. It highlights how a simple ride-booking idea can turn into a profitable business. Moreover, its successful business model has inspired many entrepreneurs to enter the mobility industry with a similar kind of app.

For this, Elluminati becomes your perfect tech partner with its Gett clone. Our ready-to-launch solution allows businesses to manage ride-hailing operations efficiently. With advanced analytics, multi-currency support, real-time tracking, and scalable architecture, our platform ensures successful growth.

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