Zepto has truly transformed how people shop with its ultra-fast 10-minute delivery approach. Apart from its rapid delivery approach, Zepto marketing strategy has also played a significant role in shaping its success.
They have remarkably reshaped the quick commerce landscape by adapting to the changing needs of customers. This is a prime example of how they meet customer expectations by fulfilling their on-demand delivery needs.
Now, let’s dive into Zepto’s core marketing strategies, along with its marketing mix approach. We will also explore how their strategies made them outshine competitors and achieve excellent business outcomes in such a short span of time.
Zepto Business Overview & History – How Did It Become a Huge Name in Quick Commerce?
Founded in Year: 2021
Founders: Aadit Palicha and Kaivalya Vohra
Headquarters: Bengaluru, India
Operations Area: Indian Metro Cities
Industry: Quick Commerce
Competitors: Blinkit, BigBasket
Latest Funding Amount – $350 Million (November 2024)
Did you know that the global quick commerce market is likely to hit a market volume of US$283.04 billion by 2030?
From Stanford dropouts to startup founders, the journey of Zepto’s founders is truly inspiring. When the world was stuck in the pandemic’s loop, they faced the frustration of waiting for groceries. They realized that even the quick delivery services often took hours. Much to their families’ shock, they dropped out of Stanford to start their dream project.
Their aim was simple – making ultra-fast delivery possible, typically within 10 minutes. And that is how Zepto was born. Their quick delivery approach gained massive traction in India’s major metropolises, including Mumbai, Delhi, Bengaluru, Gurugram, Chennai, Pune, Hyderabad, and Kolkata.
With no other brand offering such a rapid delivery service within 10 minutes, Zepto quickly outpaced competitors in India, including Blinkit. What began as a disruptive idea has now become a household name in the quick commerce industry, turning Zepto into an essential app for anyone seeking fast, doorstep delivery.
Apart from grocery delivery, it includes a wide range of delivery services such as beverages, electronic items, fashion accessories, and even clothes. The customer’s response has been consistently positive about their quick delivery approach.
Zepto’s Game-Changing Marketing Mix Approach
The following factors of Zepto’s marketing mix denote a part of its comprehensive marketing plan. The right approach and strategic framework of their product, price, place, and promotion sum up their success in quick commerce.
Product
Here, in this explanation, we will analyze Zepto as a complete product within its marketing mix. Zepto’s core product is based on a quick commerce model, which delivers products at an ultra-fast speed within 10 minutes.
Their ultra-fast delivery concept itself is unique. Apart from its quick delivery differentiating factor, it makes a wide range of products accessible to customers. Moreover, their application is also simple, easy to use, and a one-stop solution to quickly deliver the items. The state-of-the-art technology, ultra-fast delivery, and wide range of items in the app make their business one of a kind.
Price
Zepto includes a dynamic pricing model. It makes real-time adjustments to the prices of items based on customer behavior, demand, and other factors. It also modifies the prices of delivery fees as per order size, distance, and fuel costs.
Apart from that, in order to attract customers, it enforces first-order discounts, referral discounts, and other seasonal offers. They cover operational costs with their dynamic price strategy while attracting customers with offers.
Place
Zepto has created a digital platform to sell groceries and other items. The place factor of the marketing mix here would be their app and website. It operates through a hyperlocal dark store model, storing high-demand products to dispatch them to customers’ delivery addresses quickly.
The online marketplace removes geographical constraints and allows customers to order preferred items from anywhere.
Promotion
Promotion is the kind of marketing “P” that no business should miss. The promotion factor in the marketing mix focuses on how the company will create awareness and interest among customers in order to drive sales.
Zepto’s promotion strategy includes multiple methods, such as digital marketing, offers and discounts on the app, and out-of-home advertising to grab their target audience’s attention.
Connect With Us to Establish An Ultra-Fast Grocery Delivery Business That Delivers Exceptional Customer Experiences!
The Core Marketing Strategies of Zepto
Let’s explore the game-changing marketing strategies used by Zepto that made it a successful quick commerce business.
Digital Marketing
Did you know that more than $450 billion is spent on digital advertising, which is a part of digital marketing, including social media marketing, email campaigns, paid ads on social channels, and more?
Well, brands must allocate their marketing budget and put their efforts on the platform where their target audience spends most of their time. Talking about social media channels, Zepto is highly active on Instagram, YouTube, Twitter, and LinkedIn. Zepto’s Instagram account portrays a mix of short video content, engaging marketing copy, and screenshots of their tweets.
Zepto also taps into holiday-themed content, like celebrations for Holi, and creates posts in Hindi to engage the vast Indian audience. With a huge number of 523k followers as of July 2025, they are leveraging it to increase their brand’s popularity.
Influencer Marketing
Influencers often help to establish a strong brand presence for new-age businesses like Zepto. Influencers already have a huge number of followers, and collaborating with them helps Zepto reach its target market. They become the connector and a trustworthy entity for the audience.
Zepto primarily collaborates with lifestyle influencers to promote its fast delivery of daily essentials. These strategic collaborations not only enhance brand visibility but also drive conversions.
Partnerships & Collaborations
Zepto has partnered with some well-known brands to display items on their website and app. It has reportedly partnered with DailyObjects to deliver tech accessories within 10 minutes. Zepto has also collaborated with the U.S. Polo Assn. to deliver premium clothes to customers.
This quick delivery business has partnered with Slurrp Farm to deliver kid-friendly essentials. By joining hands with such popular brands, Zepto is becoming a reliable platform for customers to order anything from anywhere.
OOH (Out-Of-Home) Advertising
The annual worldwide revenue of OOH advertising will reach approximately $30 billion by 2029. OOH advertising comes under traditional media marketing. While digital marketing has its own charm, traditional methods also help to capture customers’ attention.
Their OOH campaigns often drive customers’ attention, as they are based on the latest trends or some engaging hooks.
Concluding Thoughts
The Zepto marketing strategy has focused on a diverse approach by including both digital and traditional marketing mediums. We saw that their prime focus of delivering products within 10 minutes revolutionized the quick commerce industry.
However, to create a business like Zepto, entrepreneurs need to consider a top-notch platform that enables seamless order processing and quick deliveries. We at Elluminati have developed a Zepto like app that can be a perfect solution for your delivery business. Reach out to us for more information.
