Delivery Angel

Delivery Angel was launched as a fully digital, zero-commission food delivery platform in Australia that puts the
revenue back where it belongs, with the restaurants. It aims to cut the restaurant’s commission on any food delivery
app by up to 30%.

The two Melbourne restaurateurs named Gabi Machado (MISSCHU) & Dave Ansett (Etto Pasta Bar) have experienced
this issue, and for them, the math was unsustainable. But they didn’t complain about it; they stepped forward to
solve this issue.

They aimed to build a platform with no commission fees or subscription plans for restaurants to use. When
restaurants aren’t sharing profits with any third party, they could offer better prices to end customers, and also
take better care of deliverymen’s profits, all while remaining profitable. 

Further, they also applied this ‘One Order One Driver’ policy, which means no batched deliveries and no surprise
detours. Customers get their food faster and fresher. Restaurants get a fairer deal. Drivers get better working
conditions. Delivery Angel also rewards loyal customers through a VIP badge system, offering free delivery and a
percentage kickback on cart value at participating restaurants.

Delivery Angel currently offers:

• App-based food ordering from local restaurants and cafes
• Zero commission and zero subscription fees for restaurant partners
• One Order One Driver delivery policy for quality and speed
• VIP customer rewards – free delivery and cart value kickbacks
• Dine-in and pick-up options alongside standard delivery

0% Commission charged to restaurants

1,600+ Orders delivered and growing

Australia Operating across major cities

What Delivery Angel Needed

With a clear picture, Gabi and Dave wanted to build a platform that exactly integrates their business model. They
needed something that worked, could be deployed quickly, and could scale as the restaurant network grew. Some of
their basic requirements were: 

• A ready-to-launch delivery platform eliminating long development cycles.
• Dedicated and native apps for customers, delivery men, and restaurants
• A centralized admin dashboard to manage operations under one roof.
• A Customizable platform to support a zero-commission business model and a VIP rewards system
• They required all basic and essential features, such as real-time tracking, reliable payment processing, and in-app navigation
• A scalable foundation to expand across Australian cities as the restaurant network grew

Why Delivery Angel Chose Elluminati’s EDelivery

Gabi and Dave are restaurateurs, and they didn’t want to build a platform from scratch. They found it was
time-consuming and demanded a significant investment before they even started. 

Then they opted for Elluminati’s EDelivery platform, which gave them exactly what they wanted. A
market-tested, production-ready delivery platform that could be customized to their business model and
deployed. 

EDelivery included everything: the customer app, driver app, restaurant web panel, and admin web panel, which they
could launch and use from day one.

More importantly, it was flexible to adapt to Delivery Angel’s unique strategy. The zero-commission model, the One
Order One Driver policy, and the VIP rewards system all required specific configuration. 

Saving time and capital, founders could better focus on what they actually knew: running restaurants and signing up
delivery men.

Implementation Process

Elluminati followed a structured approach to get Delivery Angel from concept to live platform.

Step 1 – Requirement Analysis

We understood that the zero-commission business model, the VIP rewards structure, and the One Order One Driver
policy would define Delivery Angel’s product experience.

Step 2 – Platform Customization

Configuring EDelivery to reflect Delivery Angel, for the features and branding requirements.

Step 3 – System Deployment

Launching the customer app, driver app, and restaurant app on iOS and Android, and an admin web panel as an
integrated system.

Step 4 – Go-Live & Ongoing Support

Continuous performance monitoring and technical support as Delivery Angel grew its restaurant network and user base
across Australia.

Business Impact Delivery Angel Had With Our Solution

Since launching on Elluminati’s EDelivery platform, Delivery Angel has built a growing presence in the Australian
food delivery market, offering a genuinely fair deal for restaurants without overspending on technology and setup.

This also helped them improve their margins:

• The platform is live and operational across Australia, with the restaurant network continuing to expand.
• A loyal customer base is forming, capturing thousands of orders with impressive UI and features like a VIP rewards program, with free delivery and cart kickbacks driving repeat orders.
• A stable working platform helping them grow in multiple cities across Australia. 

Delivery Angel’s Experience with Elluminati

“We’re two restaurant owners, not tech people. Elluminati’s EDelivery platform gave us everything we needed to launch fast — the customer app, driver app, and restaurant dashboard were all there from day one. It let us focus on what we actually know: building relationships with restaurants and creating a fairer model for the industry.”

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